Tag Archives: museums

Why the “Bilbao effect” works in Bilbao


The “Bilbao effect” (also known as the ‘Guggenheim effect’) pertains to the cause and effect (causal) relationship that occurred when a single world-class project became the catalyst for reviving this once gritty, economically distressed, post-industrial city. The opening of architect Frank Geary’s masterful Guggenheim Museum in 1997 … Continue reading

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